Accelerate Your Business Growth

Welcome to another exciting episode of "Accelerate Your Business Growth," where your host Diane Helbig dives deep into innovative strategies for small business success. Today, we're joined by Michelle Cooper, the CEO of Alchemy Accounting and Bookkeeping, a Profit First Professional, and acclaimed author. Michelle has transformed her once small accounting office into a thriving online business, incorporating coaching, consulting, and speaking. In this episode, Michelle emphasizes the critical shift from focusing solely on revenue to prioritizing profitability. She breaks down essential financial concepts, such as gross revenue and profit margins, and explains how understanding these can ensure a more sustainable business model. Michelle also addresses the importance of transparency in pricing, the societal norms around money, and how gratitude can transform your financial outlook. We'll explore practical steps for evaluating expenses, maintaining profitability, and communicating value to clients. Plus, don'