WARDROBE CRISIS with Clare Press

Breathe in deeply through your nose... What can you smell right now? Can you identify it? How does it make you feel? Is it fresh, bright, pleasant? Nostalgic? Disgusting? How often do think about smell? If you only tend to notice when it's something particularly lovely - your favourite dish being cooked, a preferred flower - or horrid (let's not go there); you're not alone.As this week's guest Susan Irvine explains, a couple of thousand years' of western philosophy has conditioned us to prioritise sight and sound, relegating smell to the senses' lower division. Why? Well, short of holding your nose (spoiler alert, there's some of that in this podcast!) smell isn't something we can generally choose to take in or shut out; it doesn't invite us to apply our discernment. But while the art and design worlds have long overlooked scent, that's changing. Agenda-setting creatives are using it in their storytelling - and we're not talking about perfume campaigns.Welcome to the mind-blowing world of smell as material. W