More Than A Few Words

We are living in a visual world. And as a brand, every image you choose has to support the message you want customers to receive.  Jennifer Riley Simone of Fresh Figs Marketing joined me for a conversation about how businesses can do just that.  She suggested three simple strategies business owners should adopt:  Cohesion - There are many ways to make images cohesive.  For example you can use consistent coloring or style of photography or the kind of images you choose.  The objective is when the images are side by side on a page they fit together well. Cohesion begins with creating a branding guide Use a Professional - If you are serious about your business image, don't leave it to an intern. Turn to a professional graphic designer.  They are experts at creating visual messaging and that is what you're creating with all of your imagery and graphics. Then once you have a template or a particular look at a graphic designer has created you can turn to your team to replicate that look across your brand.  Making a