More Than A Few Words

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world.  Using Agile Marketing to Get Better Results Faster.  These days it feels like everything has to move just a little bit faster. In response to the "need for speed" many companies are embracing Agile Development for their marketing programs. Our guest, Connie Steele shares some ideas on how companies can put agile marketing to work. It begins with a test and learn mindset where you start small, constantly iterating, as you work fully collaboratively with all the stakeholders from beginning to end. The advantage of this approach vs traditional marketing is the ability to have results  which accomplish your business objectives, sooner rather than later. T How do you ensure your agile approach is successful? Start with clarity around what the business goal and make sure all participants have the same vision for the final outcome. Next you will need constant