More Than A Few Words

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.    Everyone talks about SEO as if it was some magic formula, that only a few specialized magicians can handle. But the truth is anyone who owns a website can take small steps to improve their SEO and gain the attention of search engines. Guest Jon Tromans suggests the best place to start is with the person who's actually using your website.  Think about the journey they take as you lead them through your website toward a sale. The words on the page must answer their questions and solve their problems.  Most people make the mistake of trying to write for the search spiders, the robot intelligence behind Google.  But what Google wants is for you to write for the real human being who's searching on Google. Imagine your have a bricks and mortar store and a customer walks through the front door.  As they start talking to you about your products and your services you ca