More Than A Few Words

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. In the old days we talked about advertising vs pr.  Now we refer to paid media vs earned media.  Regardless of what you call it, there is a tremendous opportunity to get your message in front of prospective custers is you know how to tell your story.  Let's start with the difference between Advertising and PR.With advertising you are able to communicate with your audience with a message that you control. You can pick the date and time of your advertisement, you pick the vehicle you want it delivered in, whether it's a newspaper, online television or radio, and you pick the calendar items to go with it. In contrast, there is a filter when it comes to public relations.  That filer is the editor of the newspaper or blog  or the producer of the TV news show or podcast. They decide when or if they will invite you for an interview or run your story. While you would like