More Than A Few Words

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.    We are living in a relationship centric era.  Long gone are the days of mass marketing. Successful businesses must develop real relationships with their customers ,and deliver relevant, personalized and authentic communication if they want to stand out. How did we get here?  Two decades ago we were living in more of a product centric era, where businesses would would market and sell products based on the various features they could kind of cram into the product.  Sales people were trained to "sell the benefits of the bells and whistles.  Companies believed it was these features which set them apart. Eventually companies realized, people don't really care about how many bells and whistles are on your product or service.  They care about what your product or service can do for them.  The shift led to the customer centric era when marketing was focused on getting