More Than A Few Words

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.    So often small businesses make their web copy and marketing information so flat and so generic, prospective customers have a hard time finding a reason to hire them.  To make your company stand out and encourage prospects to choose you, your brand must have a little bit of personality. Every company has something in the culture, values, beliefs, or methodology, that makes them unique.  The more you can laser in on what makes you unique, the easier it is for people to connect with you.  Don’t be afraid of a strong personality.  Instead of trying to keep everyone happy, accept that you may alienate some people.  But Danielle thinks that’s ok. Because the people who connect with you are more likely to be excited and passionate about working with you. You can bring a little personality into your content by writing as if you're writing to a close friend. This remove