More Than A Few Words

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.  Look Before You Leap Question to ask before you start your business. These days, lots of people are thinking about starting their own businesses, but they are not quite sure where to start.  Too often they focus all their energy on the product, service, or technology assuming the market will love it.  Krishna suggests they need to evaluate the market potential by asking questions about your idea client, the potential size of the market, who the competitors are and how you are going to deliver it to the marketplace. Next look at the numbers.  What are you projected costs?  Can you charge enough to generate a profit?  And finally, ask yourself, why you want to start a business?  Do you want to make a million dollars in the next 12 months, build this company to sell to a private equity company, use this as one step toward your retirement? Different objectives will l