More Than A Few Words

One of the things I love about living in Indiana is the color of the seasons. There are the bright pastels of spring, the rich greens of summer, and the bright orange and yellow of fall. The exception is winter. The dreary days of winter seem colorless and bland compared to the vibrancy of colors throughout the rest of the year. That’s why I love evergreen trees. They bring spots of color to my view all year long. Just as these wonderful trees bring consistent color to my yard, evergreen content brings spots of color to a marketing calendar. What is evergreen content? It is information which is always relevant to readers. Unlike seasonal content or breaking news, this information answers questions readers have every day. That’s one of the advantages of evergreen content, you can insert it into your blogging schedule whenever you need filler. Frequently asked questions, simple how-to blog posts, or product reviews make great evergreen content. These posts can be researched and written well in advance. Then the