More Than A Few Words

You've all heard of the sales funnel this marketing model where every sales starts at the top with a large group of unqualified prospects. In the middle are people who are mildly interested and at the bottom of the customers,  In the traditional sales funnel model you put a lot of resources at that top of the funnel to bring in as many people as you possibly can. The problem is when you do that, there are very little resources left for that middle and bottom.  Those are the critical stages where you're actually converting prospects to customers and nurturing customer relationships. I want you to do is flip your sales funnel. Instead of spending most of your resources talking to everyone hoping someone will hear you. Using social media and email marketing you can target your message to reach and connect with smaller groups who are already familiar with your brand. Investing in marketing to these groups is much more likely to generate positive responses. So what do you talk about?  When it comes to prospects th