Welcome To Theinquisitor Podcast
Why Do Media Agencies Get Easily Manipulated?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:50:54
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Sinopsis
Do you run a media agency? Or do you want to start your own agency and break away from a media group so you have more control over your own destiny and pricing? Digital Advertising Design PR Web SEO I interviewed my former client Jenny Plant, The #1 UK expert in #AccountManagementSkills for media agency owners, account directors and account managers. Listen to her story. She was under pressure, behind on target, being stretched beyond an reasonable expectations and having to keep her top talent when they were suffering from burnout and frustration ... until she learned how to bring all that under her control. We discuss how to stop getting suckered into costly pitches that tie up your most expensive creative talent that result in your giving away the crown jewels. We explore how to get past the procurement trap. We delve into the mistakes agencies make when they find themselves being invited to give free consulting and how to sell past such requests. Learn how to close business without pitching, without