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How To Unlock Channel & Sales Success With 7 Stories
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:54:03
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Sinopsis
#MikeAdams is best-selling author of "7 Stories Every Salesperson Must Tell". Mike has gone from zero to hero in 4 completely new vertical markets selling both complex and commoditised products and services internationally using the power of 7 stories. Human beings can't tear away their attention from a good story and Mike explains why and how to craft a good business story for the 7 key functions: Personal Key Staff Company Insight Success Values Teaching He coaches me through the process of developing my own customer success story to demonstrate how to build a powerful story for yourself. Experience has taught me that good stories help salespeople shortcut the need to demonstrate products or services, do presentations, write proposals by helping their prospects take care of their concerns in their own imaginations. Sandler Rule: "The best presentation you ever do, your prospect will never see" A good story helps the listener see and experience themselves in the role of the key characters with the salesper