Welcome To Theinquisitor Podcast

#PaulLloyd has been involved in #channelsales for the past 35 years. He's made a lot of mistakes along the way. Failure is your best teacher - your own and the failures of others. Paul has developed a lot of scar tissue in that time, seen fads come and go and has learned that success in #partnerships happens when you have to focus on doing the basics well, consistently, over time and meaning them. He's worked in #VAR, #MSP, #Disti / #Distribution and #ITVendor. He's worked in small and medium operators, #scaleups, #startups and #turnarounds. Like me, his experience has made him suitably cynical and jaded because he sees so many acts of stupidity, self-sabotage and selfishness in the channel. We discuss some of them in detail * Why #DealRegistration is a bad thing for smaller partners and for customers * Why #partners suffer from vendor fatigue and frustration * Why partners aren't loyal * Why cultural lack of awareness kill opportunities and damages trust Paul has built a software vendor's channel sales into