Welcome To Theinquisitor Podcast

  "If you don't like change you are going like irrelevance even less" - Eric Shinsake #AnthonyIannarino is the author of 3 best selling books #TheOnlySalesGuideYoullEverNeed #TheLostArtOfClosing and #EatTheirLunch. He is also author of TheSalesBlog. Anthony speaks a world of uncommon sense. We discuss the many and significant shortcomings of many modern sellers who are well intentioned but misdirected. At 25, Anthony experienced a serious illness that prevented him from driving for over 2 years which gave him time to study everything he could about selling and sales. His book "Eat Their Lunch" is a masterpiece for every salesperson who occupies a place in a crowded, competitive, commoditised market and wants to displace incumbent competitors.  Anthony discusses the importance of uncovering what your customer values and shows you how to elevate your selling significantly so you engage  with them where they are. His message pares away the distractions salespeople create to have conversations with prospects abou