Welcome To Theinquisitor Podcast

#AlTepper founder of #TepFu is a master of #lazymarketing. Self-styled as the Barry White of marketing, 2 portly old geezers discuss the difference between #disruption and #innovation. Disruption is aligned to innovation but they are different. Innovation is enhancing what already exists. Disruption is doing something completely new. You win battles by not fighting the battle but by picking the terrain. In business you can out-spend or out-position your competition Al has developed a 3 step process called conversation mastery: Brand Mastery - developing the most incredible story is about winning the first mile Content Mastery - bring imagination to your content. Don't be bland. Stand apart Campaign Mastery - weaponise your brand and your content strategies into effective campaigns that will attract the people you want to come towards you Meet your prospective customers where your objectives meet their objectives. Know your "WHY". Why you do what you do. Know why they care - their Why. Where they cross over is