Welcome To Theinquisitor Podcast

#IanBrodie chats to me about #ValueBasedMarketing. We discuss why so much marketing misses the mark, why #LinkedIn is drowning in spam (when will LinkedIn introduce spam filters??), what makes #GreatMarketing great and how delivering genuine value to your audience in your marketing differentiates you from your competition's selfish, bland, valueless marketing. Good value based marketing pays dividends over time because it positions you as the expert in your field and the go-to person when people are ready to buy. We explore the imperative of delivering value in your #marketing not only to help fill the top of the funnel but to focus on the #MiddleOfTheFunnel where it can really make the difference to sales. Then we delve into how value based marketing impacts #CustomerExperience by supporting the #CustomerJourney. This interview is packed with refreshing perspectives on original marketing that you can implement in your business. Ian’s LinkedIn Profile linkedin.com/in/ianbrodie Websites ianbrodie.com/welcome-