Welcome To Theinquisitor Podcast

#AlexMoscow, CEO of 9mmPR has been working with CEOs for the past 20 years helping them to tell their story through the voice of their customers. Alex explains why you mustn't sell overtly using PR. You have to speak with the voice of your customer. Do you really know why they bought from you? Why they disqualified your competition? How far you have help them come? If you don't really know what problem you solve, it makes your sales a matter of luck rather than judgement. Understanding "Why?", "So what?", " Who cares?" This is incredibly powerful and  missed by so many of your competitors. Good stories don't make you the hero. Your customer is the hero. You are Sherpa Tensing or Obi Wan. You are not Sir Edmund Hillary or Luke Skywalker, your customer is. Alex recommends you act out the story which lets them see themselves in your stories. He reminds us that we love to earwig a good conversation. We discuss why it's vital to enter the conversations that your prospects are already having using micro-narratives.