Welcome To Theinquisitor Podcast

"Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.  The Brand Bucket process: Raise awareness Image match Define your value to them Give them a test drive and make the experience amazing Elicit a response Earn loyalty The vast majority of the value in your business is intrinsically tied to looking after your paying prospects (Barnaby says talking about them as customers makes companies complacent, and I agree) Contact Barnaby via LinkedIn - linkedin.com/in/barnabywynter Websites thebrandbucketcompany.com  (Company Website) barnabywynter.com  (Personal Website) Phone: +44 (0)7771 750 358 (Work)Email: barnaby@thebrandbucketcompany.comTwitter: thebrandbucket    -- If you are the owner or CEO of a technology company and your goal is to grow your business and achie