Practically Passionate

BTB92: PR Pitfalls and Triumphs with Book Publicist Master Scott Lorenz

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Sinopsis

Our guest for today is a good friend of mine, Scott Lorenz, with an amazing history and expertise as a book publicist. Scott also serves as the President of Westwind Communications, a distinguished public relations and marketing agency that specializes in providing strategic PR and marketing services tailored to professionals such as Doctors, Lawyers, Authors, Startups, and Entrepreneurs. He has successfully managed publicity campaigns for books authored by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. Scott also has a proven track record of collaborating with a diverse range of authors, including bestselling authors and self-published authors, across various genres. In addition to book publicity, Lorenz has garnered media coverage for clients spanning numerous industries, including fiction, health, romance, business, and children's literature. He is recognized for his marketing acumen and conducts marketing classes at the Learning Annex in New York City.Scott's exp