Practically Passionate

BTB109: Growing 2 Million+ Followers: LinkedIn Content Creation and Marketing Strategies for Real Engagement with Award-winning AI and Automation Expert Pascal Bornet

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Sinopsis

In this episode, Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became successful in his field and built a strong personal brand. His book, Irreplaceable: The Rise of Human-AI Collaboration, has sold over 4,000 copies within just six weeks of its release, with a goal of reaching 20,000 to 25,000 copies in the next year.Pascal frequently shares articles, updates, and insights on LinkedIn about AI, automation, and the future of work. His posts include personal reflections, industry trends, thought leadership pieces, and practical advice on how businesses and individuals can leverage AI. He also engages directly with his audience by sharing real-life use cases, success stories, and discussions on human-AI collaboration. In addition to LinkedIn, Pascal runs the website irreplaceable.ai, where he shares articles and resources designed to help individuals and organizations thrive in an AI-driven world. The site also promotes his book Irrepl