Cxotalk: Leadership, Innovation, Disruption
Data Strategy and Customer Experience (with Google and Albertsons)
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:41:35
- Mas informaciones
Informações:
Sinopsis
#DataScience #CustomerExperience Data is central to how companies compete, nurture customer relationships, and develop brand loyalty through end-to-end customer experience.In this environment, data strategy is crucial to business success. But, who should be responsible for the data strategy? Who owns the customer and operational data? What are the appropriate metrics and KPIs for a customer-centric data strategy? And most importantly, how does the data strategy support the underlying business goals?To address these questions and more, we speak with Danielle Crop, Chief Data Officer of Albertsons, and Bruno Aziza, Head of Data and Analytics at Google Cloud. This episode explores how Albertsons, with over $62 billion in revenue and 325,000 employees, uses data across the company to improve operations and deliver better and more personalized products and services to customers.The conversation includes these topics:-- On data collection for customer experience-- On data sources that drive customer insights-- On h