Cxotalk: Leadership, Innovation, Disruption

#cmo #chiefmarketingofficer #investmentWhat is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.In this episode, we discuss:-- On aligning business priorities and marketing goals-- On the importance of thought leadership and content marketing-- On where Cognizant focuses its marketing investments-- On marketing measures, metrics, and KPIs-- On measuring marketing influence on sales and other areas-- On the importance of culture change in business transformation-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role-- On the importance of experiential marketing-- On using experiential marketing to build trust among customers and clients-- On account