The Bid

When was the last time you bought a shirt you didn’t need, just because it was on sale? Or you drank a $5 coffee when there was cheaper coffee across the street? People are irrational, despite our best efforts otherwise, particularly when it comes to money.On this episode of The Bid, Dan Ariely, behavioral economist, professor at Duke University, and co-founder of Common Cents Lab, speaks about what makes us irrational, and how behavioral economics can help us tackle big issues like savings and retirement. This material is for informational purposes and is prepared by BlackRock, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are as of date of publication and are subject to change. The information and opinions contained in this material are derived from proprietary and nonproprietary sources deemed by BlackRock to be reliable and are