The Bid

A home goods store started selling a bread machine. When the bread machine first came out, sales were – perhaps unsurprisingly – slow. But then, they released a deluxe version that was 50% more expensive. Suddenly, the original started flying off the shelves.When it comes to money, our irrationalities – our biases – impact more than just our purchasing behavior. They also impact our investment decisions. On this episode of The Bid, Emily Haisley, Head of Behavioral Finance within Risk & Quantitative Analytics, discusses why understanding and tackling our biases can help us become smarter investors.This material is for informational purposes and is prepared by BlackRock, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are as of date of publication and are subject to change. The information and opinions contained in this material are der