The Bid

In the wake of the COVID-19 pandemic, the expectation for companies to lead with purpose has intensified. Employees are demanding it; customers are expecting it; and communities are requiring it. So how can companies lead coming out of the crisis?On this episode of The Bid, BlackRock Chief Marketing Officer Frank Cooper sits down with Airbnb CEO Brian Chesky to talk about how Airbnb has put purpose at the forefront of its decision-making, how companies can discover their purpose, and why Brian believes a purpose-driven company is the best thing for society.This material is for informational purposes and is prepared by BlackRock, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are as of date of publication and are subject to change. The information and opinions contained in this material are derived from proprietary and nonproprietary sourc