The Bid

The rise of the internet and social media has heralded in a new age of information, but also of misinformation. Trust is a critical factor that influences consumer behavior and can make or break a company's reputation and bottom line. So how can businesses and brands drown out the noise and protect their reputations and why does it matter to investors?Lex Suvanto, CEO of Edelman Smithfield, a specialized financial communications boutique joins Alex Craddock, CMO of BlackRock to uncover the future of unlocking brand trust.Note: This episode was recorded live in front of an audience in Miami, a key financial center for Latin American investors.Sources: Edelman’s Brand Trust Barometer 2023This material is intended for information purposes only, and does not constitute investment advice, a recommendation or an offer or solicitation to purchase or sell any securities, funds or strategies to any person in any jurisdiction in which an offer, solicitation, purchase or sale would be unlawful under the securities laws