Savvy Painter Podcast With Antrese Wood

Wouldn’t it be great to hear inside tips for artists from a gallery’s perspective? Most of my interviews are with artists but I jump at the chance when I get to connect with a gallery owner. They provide such a helpful and unique perspective! My guest Jennifer Farris is the owner of Studio Gallery. Jennifer and Rab opened the gallery in 2003 to showcase the work of Bay Area artists. Jennifer and I discuss the role of social media in the art world, the story behind the artwork, setting the right prices, helpful tips for artist engaging with galleries and much more! Leveraging Social Media to Promote Art With the interconnectedness the internet age gives us, it can seem like brick and mortar stores are becoming increasingly irrelevant. You might be tempted to think that social media promotion threatens the role of galleries in the art world. Gallery owner Jennifer Farris doesn’t see social media promotion as an obstacle but rather as a platform she can leverage alongside the artists her gallery works with. In o