Lash Anarchy

Chanell from Top Shelf Beauty The Brand and I Talk Merchandising!

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Sinopsis

Send us a textChanell explains how she went from her dream of being a publicist for athletes to the lash industry and how it took her three years of not living the dream, that made her realize what her dream really was.She talks about her transition from Topshelf Beauty Bar to Topshelf Beauty the Brand to incorporate all of the avenues she pursues- the apparel, the salon she owns, and who she is as an artist.We talk about events and conventions and how crucial attending these are to network-while they can be pricey, it's a great time to create connections in the industry and be able to put more faces to business names.We talk about how important we both think it is to “show up” so people know who you are and what your brand is about, and can connect your message to your face.She explains her subscription boxes and how amazing they are and how versatile. She explains how she plans to have takeovers by different lash artists on certain months. A collab including Steven The Borby Boy and a takeover by LuxUn