Proof To Product

Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email marketing to reach their audiences. My jaw fell to the floor! I've talked about why email marketing is so important in previous episodes. The number surprised me because email marketing has the highest ROI of all marketing channels. For every dollar that you put into email marketing, you can expect an average rate of return of $42, which is bananas.  You won't get that with social media or even sometimes paid ads. Email marketing is also one of the best ways to build trust with your customers so that they come back time and time again to order with you.  I have been shouting the importance of email marketing for years, but, today, I wanted to let our friends at Flodesk explain why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.  My guest today is Dawn Richardson. S