Crazy Money With Paul Ollinger

William “Bill” Irvine is an author, philosophy professor, and an active investor who describes his intended audience as "intellectually-upscale readers who have a minimal background in philosophy but who are interested in carefully rethinking the assumptions of everyday life.” (Hey, that’s YOU!) Bill wants to make philosophy accessible and applicable to our everyday struggles. His research can best be described as hybrid, reflecting topics that lie on the border between philosophy and something else. For example, many of his articles address the ethical issues involved in finance. His first two books were on the ethical and political aspects of parenting. And his book, On Desire (one of the two we’ll discuss today), has a philosophical component, but also a scientific and religious component.  In our conversation, Bill explains our biological incentive systems, how our brains are like a Thanksgiving poultry trifecta, and why it’s imperative for each of us to develop a Philosophy of Life or a Grand Goal in Liv