Crazy Money With Paul Ollinger

Robert H. “Bob” Frank teaches economics at Cornell and is the author of a dozen books, including the one that caught my eye for this week’s topic: Luck and Success: Good Fortune and the Myth of Meritocracy. Bob cares a great deal about recognizing luck’s role in our success because doing so, he argues, would make us all more grateful, happy, and generous. He also cares because without the “lucky” proximity of an ambulance one cold November morning, he wouldn’t have survived the heart attack that laid him out on the tennis court in Ithaca, NY a few years back. But survive he did and he forged on to continue teaching and writing about status, ambition, spending, social signaling, and the evolutionary traits that lead to such behavior. The Henrietta Johnson Louis Professor of Management Emeritus at Cornell’s SC Johnson College of Business, Bob’s other books include Luxury Fever: Money and Happiness in an Era of Excess, Under the Influence: Putting Peer Pressure to Work, and Principles of Macroeconomics, the text