Accelerate Your Business Growth

Welcome to another insightful episode of Accelerate Your Business Growth! Today, we're thrilled to have James Hipkin, a distinguished marketing professional with over 40 years of experience in marketing and advertising, joining us. James’ impressive roster of clients includes industry giants like Sprint, Apple, Wells Fargo Online Bank, Nestle, and Toyota. Since 2010, he has been helping businesses thrive through digital marketing. James is also the author of Journey To Success. In this episode, James dives deep into the world of website engagement, a critical yet often misunderstood area for small business owners and their marketing teams. We explore the common pitfalls businesses face, such as the lack of strategy, and how to overcome them by adopting an "outside in" approach. James also reveals powerful techniques for keeping visitors on your website, including the crucial role of page load speed and crafting clear pathways for users. Additionally, we delve into the hub and spoke digital marketing strategy,