The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through bidding strategies, and offer some examples of audiences and content targeting. (7:41) What ads can you run on YouTube?In-stream and In-feed video ads (formerly discovery ads)(15:03) What bidding strategy should you use?CPM (focuses on impressions) and CPV (focuses on views)(20:29) Where do I show my video ads on YouTube?Audiences (people), videos (content), demographic(28:13) What are some example audiences?Interest & habits - Sports: golf enthusiasts, Olympics fansIn-Market - Baby: early childhood