Nicole Bremner

EP78: It's easy to forget that many of the high street and travel chains collapsing were already on that path pre-covid. The global pandemic has just been the nail in their coffin, unfortunately. But there are some good signs coming out of this beleaguered sector. I was joined by Jayne Rafter, co-publisher of RLI, Retail Leisure International, a long-running print and digital magazine about some of the trends she believes will save those companies nimble enough to adapt to changing consumer demand and habits. Interestingly RLI faced its own challenges at the start of lockdown quickly switching from print-only to both digital and print. In doing so they increased their circulation from 20,000 a month to over 85,000 digital subscribers and growing. About Jayne Rafter :Jayne Rafter is the Co-Founder & Publisher of RLI, the world’s only global retail and leisure magazine established in 2004, and the Global RLI Awards which celebrate retail and leisure excellence on a global scale now in its fifteenth yea