Escape Your Limits

Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness  In this episode, topics discussed include: Impact of low-cost gyms setting new price expectations. Disciplined growth plans important for sustainability. Staying On-Trend with Functional Fitness to Grow Global Brand. Focusing on functional strength in line with growing consumer interest. Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness. The evolution of wear