Equity

Kim Kardashian and the financialization of trendsetters

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Sinopsis

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.What.A.Week.Alex, Natasha and Mary Ann jumped on the mic, with Theresa on backup, to talk through the biggest headlines. For our Apple coverage, click here. For our YC coverage, click here.All that aside, here's what we got into on today's episode:Kim Kardashian surprised us all -- yet again -- with the news that she is co-founding a private equity firm. We also talked about how Userpilot raised $4.6 million to help SaaS companies offer a more personalized user experience and Varjo - an early mover in building XR headsets and software for enterprises - landing $40 million in new funding.We pivoted to riff on a couple of acquisitions in the grocery delivery space, both of which thought were pretty cool and made sense. Instacart acquired Rosie (gotta love the name) in an example of not putting all its eggs in one basket, and Misfit Markets announced it is buying Imperfect Foods