Equity

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.This is our Wednesday show, where we niche down to a single person, think about their work and unpack the rest. This week, Natasha interviewed Vijay Chattha, a startup comms leader who has spent over 20 years in the storytelling world. Chattha is the CEO and founder of VSC and founding partner of VSC Ventures, a $21 million investment vehicle to back startups. Here's what we spoke about:How his clients are reacting to the downturn in terms of their openness, vulnerability, and general hunger to tell their storyThe difference between pitching a VC and pitching a journalist (lol)How startup's goal with media coverage can sometimes inherently clash with the media's goal to cover a startup (and why we disagree on the importance of disclosing valuations)The best framework for the different types of media form out there, from Twitter to billboards to earned media.How the #MeToo mov