The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names.  What should my cost per click be? (10:57) “I’m CPC agnostic. I don’t care if my CPC is 25 cents or $1000. What I care about is my cost per lead.” - JasonHow much should my budget be? (14:40) “The budget should be whatever you can risk in your first month and not ruin your business.” - ChrisPlease look at my website. What do we need to fix? (19:28) “I get this question every time I get a new Google Ads client and 70% of the time there’s nothing to be worried about on the website.” - JasonShould I have some landing pages created? (23:29) “There are times I recommend