The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021. News - Google Ads three strike policy (3:58)Should I spend more? (8:32)“Are you happy with the results? Is it providing a good return to your business? If it is, then yes. I think we should. If it’s ‘I don’t know’ then we should make it more efficient for you first.” - ChrisWhy don’t I see my ad? (16:14)"The first problem is you may not be searching the right terms. Second comes back to money – we’re limited by budget or the bids are not high enough." - ChrisHow can we improve? (22:00)“How do you want to improve? What are the goals here? If you’re wanting a better CPC or better cost per lead, let’s