The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns. (2:57) Q: If Google is already showing my ads for close variants of a keyword, what's the benefit of adding it as a keyword inside an ad group?A: The reason I like to add keywords and not just rely on close variants is that I like the opportunity to make decisions for myself about if this is important to me. There are special opportunities you can take on.  - Chris(8:16) Q: If I'm targeting a specific location and my service keywords are triggering for anyone searching that search term from my chosen location, is there any benefit in adding geo keywords? A: 100% yes,