The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also do some higher-level thinking about the possibilities of responsive search ads. (3:47) News – Expanded text ads are phasing out in June of 2022(8:26) What are responsive ads? “It’s basically you adding a bunch of information to a bunch of blank lines (headlines, descriptions, URL) about what your business does and why someone should click on your ad and Google picks the best one for that one auction.” – Chris(16:11) What is pinning? “It’s a compromise on Google’s behalf. Without pinning we would have no control. It’