The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing with our clients, ways to track conversions, and conversion settings. (5:04) What comes to mind when you think of conversion tracking? "It's the #1 missed simple thing in Google Ads. You set it once, then it provides data for the rest of your account." – Chris"As good as you are at Google Ads, you’ll always be better if you can get more conversion data." – Jason(9:18) Ways to track conversionsWebsite calls, call extension, website forms, sales(12:40) Should I be tracking soft conversions such as new