The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2      Show Notes:Two things happen when you launch a Google Ads campaign – either you get too much traffic or not enough traffic. In this episode, we're giving actionable steps that you can take whether you’re getting too much or too little that will help you tease out what’s causing the issue and fix your campaign. We also discuss search news about new site link design testing.(5:06) Google Ads With Larger Sitelinks Block Design Also(8:59) Too much traffic is typically caused by either a keyword quality issue, an auction issue (location and time), or a position and CPC issue (bidding too much)(11:20) Are one or more keywords literally driving all your traffic? Break them out into their own campaign to cap them (if automated), lower bids on them (if manual), or pause them if they’re no good.(14:39) Are your search terms garbage? What keywords are bad search terms coming from? Are you