The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes:This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, the impact of pausing a campaign, and what to do if your conversion rate is showing over 100%. (3:47) Q: Could you talk about the staffing and recruiting industry? It seems like a different beast with more targeting restrictions and high CPCs. A: It’s a unique industry because of the intensity by which people search. High volume, high response, and a lot of competitors mean you have the unique opportunity to try a lot of experiments. Drill down on what job you offer specifically.(12:42) Q: My client is not able to track conversions. Would you accept clients who have this setup? How do you judge success? How do you know what to optimize? A: It’s not as big o