The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign. (7:20) Views vs. ImpressionsImpression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds(9:43) View rate (percentages)(17:27) CPV (Cost Per View)Can be as low as $0.01; typically $0.03 - $0.07(20:21) Clicks and Cost Per ClickCPC looks high because it accounts for total spend divided by clicks(24:12) Conversions(27:39) EarnedViews, subscribers, shares, likes(32:54) What should I expect from a YouTube