The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely. (7:49) How long should you give your campaign before you expect to see results? Results take time. Wait a minimum of 90 days.(10:20) How to set your first month’s budgetIt will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.(15:34) Turn search partners and display network off on campaignIf you're new to Google Ads and concerned with