Wake Up The Sun

Alex Celis is a small business owner in the South Florida community. He and his two brothers created Celis Produce in 2014. Though their concept began as a produce buying club, they quickly realized there was a need for more in the community. In the fall of 2015, Alex and his brothers opened the first brick and mortar Celis Produce location in West Palm Beach. The produce industry has been a big part of the Celis family’s story. Originally from Columbia, their father became involved in selling produce in Palm Beach County upon moving to the US in the 80s. Alex and his brothers grew up helping their father in this capacity. After some experience working an office job, Alex found his way back to the produce business, expanding upon his childhood experiences to create a modern business. Celis has become a local staple, serving as a space that represents happiness, connection, and family. After finding inspiration in New York, Alex and his brothers furthered their presence in the local community by opening Crema,