Karen Rands - Compassionate Capitalist

According to the SBA, the number of Hispanic business owners has grown 34% in the last 10 years. Making Latinx the fastest-growing segment of U.S. small businesses, with an estimated 4.65 million Hispanic-owned businesses in the U.S. The growth of Hispanic consumers in the last decade in the US is unprecedented.  Businesses are waking up to the economic power of Latinx business owners and consumers for B2B and B2C business models. This episode explores the nuance of scaling a business, growing the brand and what is needed to tap into this growing demographic segment. Karen Rands is joined by Gabriela Pulido, CEO and founder of Scalto, a Creative Consultancy firm. Scalto helps Hispanic and Latin American B2B service businesses build scalable business models to grow over time which starts with their proprietary ScaleX Program. In this episode you will learn:  What is a brand?  What it is not? Why it is important to emotionally engage customers (and would be investors) How to define a brand and a corporate cult