Crossing Continents

As in many countries, obesity in Brazil is a major issue with one in four Brazilians now classified as obese and more than half the population overweight. But rather than focusing just on trying to lower this rate by promoting exercise and healthier ways of eating, campaigners and some city councils are successfully implementing changes which accept that high rates of obesity are probably here to stay and society should adapt to this. In a country famed for pressure to have the perfect beach body, these changes include schools buying bigger chairs and desks, hospitals buying bigger beds and MRI machines and theatres offering wider seats. Brazilian lawyers are starting to make legal challenges, particularly against discrimination in the workplace. Women are holding plus sized beauty contests to celebrate their larger bodies. Schools are hosting discussion clubs where they talk about how body shapes are perceived by their peers and wider society. Even so, campaigners say there’s a long way to go for bigger bo